Categories : fleet repair
Western Star increases sales, defying slumping truck market
LAURENS, S.C. — — Dropping truck sales have actually not kept Western Star from growing its market share and sales numbers up until now this year. Kelly Platt, president of Western Star, said she thinks the truck maker she supervises is the only one to have sold more trucks through the very first couple of months of this year than last, when total Class 8 truck need was considerably stronger. And this despite the fact orders from Western Canada’s oilpatch – – where Western Star has mainly been strong – – have actually dried up as oil costs have actually plunged. Platt, when dealing with truck reporters during a press rundown here today, noted her thoughts are with those displaced by the Fort McMurray wildfires. “Our thoughts are definitely with those folks today, as they battle that dreadful fire and we hope there are Western stars up there helping them do that,” she said. Even with the oilpatch in a rut, Western Star has grown its North American market share. This year, said Platt, the company will sell twice as lots of trucks as it did in 2010. Canada still represents about 30% of its build, with 65% of sales coming from the United States and 5% from Australia. Platt stated Western Star owned 5.6% of the occupation market in 2015, up from 4.5% the year prior to and 3.8% in 2013. In Canada, its market share varies from 8-11% and in some areas is higher than 25%, Platt noted. Its general North American market share is 3% year-to-date, up from 2.6% through the same duration in 2014 and 1.9% in 2010. Platt chalked the development as much as an expanding dealer network and versatile line of product. “Our line of product varies and extensive and fully capable of appealing to any truck customers,” she stated. Sales have actually been buoyed with the release last year of the Western Star 5700XE, the truck maker’s very first aerodynamic highway tractor. Dealerships have 100 demo systems out in the field and fleets that have bought the trucks are seeing fuel economy of better than 7 mpg, Platt stated. One …
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