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Truck fleet managers turn to innovation to boost effectiveness

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“> See all stories on this subject Liverpool Politician Wants to Prohibit Coca Cola Christmas Truck Over Weight problems Worries

The festive red truck makes its manner in which through shopping mall across Britain yearly, usually beginning in late November. “& ldquo; At each stop, family and friends will have the chance to take images with the truck as it brighten, and experience a snowy winter wonderland setting while enjoying an option of Coca-Cola, Diet plan Coke, Coke Zero or Coke Life,” & rdquo; a press release from the business checked out prior to last year’& rsquo; s tour. The twinkling truck fleet was conceived in 1995, after one appeared on tv in an extremely successful seasonal marketing campaign. On Thursday, Councillor Richard Kemp, who heads the Liberal Democrats on Liverpool City board, required shopping center owners to ban the trucks on the same day that the federal government revealed a new “Childhood Weight problems Strategy.” © Flickr/ chichachaTipping the Scales: New Study Reveals Obesity More Wide-Spread Than Hunger “In Liverpool, sugar is the new tobacco. At 11 years of age, 30 percent of the kids in our city are obese, one in 10 of those are medically overweight,” & rdquo; Kemp specified. “Nearly all of them will end up being obese adults with an expense to the NHS of 5.1 billion pounds a year (6.72 billion United States dollars). This takes no account of the personal suffering of the conditions which need to be treated; the shortened lives that a lot of them will have and the expense to businesses they work for since of sick leave.” He stated that he was “& ldquo; horrified & rdquo; by last year’s Coca Soda promo. “The causes are numerous and the actions needed to deal with them are much more varied. There is one thing on which everybody agrees. A lot of children are drinking too many carbonated, sugary beverages. That is why last year in the run-up to Christmas, I was horrified to see a big promo by Coca-Cola when its red van visited Liverpool …
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